THE BIRTH OF ZUKO! ROLL OUT.

In April 2026, shortly after moving to Los Angeles, I received a call that would eventually become one of the most memorable creative journeys of my career. Fireboy DML wanted to work with me on his new project.

We eventually met at his apartment, and what started as a meeting quickly turned into one of those conversations where you lose track of time. We talked about life, shared a blunt, laughed, and I got to discover just how funny an individual he is. Somewhere in between those conversations, he began telling me about all the ideas he had always wanted to bring to life, ideas that had been sitting in his head for a long time but hadn't been easy to translate into reality. Then he introduced me to a world.

A black-and-white world. A world where everything existed in monochrome, with just one element breaking through the darkness: RED.

Red represented everything. Love, anger, lust, passion, danger, rage, desire, and everything in between. It was more than just a color; it was an emotion. It was the one thing that could disrupt an otherwise controlled world. And I remember thinking, WOW! In that moment, I told him, "This hasn't been done before. This is a completely new lane." That conversation became the foundation of something much bigger. We began building a universe, developing its mythology, its visual language, its symbolism, and eventually its central mythological character: ZUKO!

I remember telling him, "In November, we're going to look back at all of this and say WOW!"

And here we are.

NOVEMBER 2026.

We looked back, and all we could say was WOW!

What started as a conversation in an apartment in Los Angeles became an entire creative universe.

ZUKO! WORLD

Curated Directed and Executed by CEOJAY

ALBUM ANNOUNCEMENT TRAILER

THE ALBUM COVER

When I first asked Fireboy what he envisioned for the album cover, he honestly had no idea. The only thing he knew was that he didn't want his face on it. He wanted his back turned towards the camera, and he ended by saying, "It will come to us one day."

And it did.

One day, while on a phone call with a friend, she was exploring an art book she owned. On the fourth page was a painting of a standing man holding a red muleta, with a bull charging towards him. Immediately, something clicked.

I didn't want to recreate the painting, so I started imagining a different approach. What if Fireboy wore a suit, standing completely still while a bull charged towards him? No fear, no movement, just composure in the face of chaos.

I called Fireboy immediately, pitched the idea, and his response was simple: "LET'S DO IT."

And just like that, we found the cover.